ATTENTION Real Estate Agents!
When you’re calling your database, are you asking for money or are you handing out gold bars?
Imagine you went to an area where thousands of people frequent and you had to ask a thousand people for $10. What do you think is happening? Inevitably, people are going to tell you no and when that happens, what goes through your head? Someone will end up giving you $10. How do you feel when you receive the money? Do you feel like you earned it?
Now let’s flip the script. Imagine I give you a palette of gold bars and now you have to hand them out to people. How does it feel to GIVE these out? Inevitably, someone will deny you the gold bar but when someone says yes, how do you feel?
Here’s the Point
These same methods apply to REAL ESTATE. When you’re calling your database who has said, “Hey reach out to me about real estate.” Are YOU asking them for money or are you handing out gold bars? If you aren’t sure, you’re probably asking for money rather than picking up that gold bar and offering value to your database.
Working in the real estate industry, there are tons of value ads to offer your clients.
Here are some examples:
- Free Home Valuation
- Local Real Estate Knowledge
- Local Economic Knowledge
- Buying/Selling Tips
- Off Market / Coming Soon Listings
- Market Updates
- Home Trends … and so many more!
In summary, do yourself a favor and pick up a gold bar before you pick up the phone to call your database! We’d love to hear your feedback! What did you think of this video? What value ads do you offer your clients as a real estate professional?
Reply below ⬇
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